MARKET SEGMENTATION AND OVERVIEW OF DIGITAL PRINTING
Market Segmentation
Digital Printing Market is segmented by Printing Process (Electrophotography, Inkjet), Application (Books, Commercial Printing, Packaging (Labels, Corrugated Packaging, Cartons, Flexible Packaging, Rigid Plastic Packaging, Metal Packaging)), and Geography.
Market Overview
Digital printing is one of the fastest-growing segments of the sign industry. Its rise can be seen in the incredible size of what can be produced now. Whatever the message or product, size has become a significant trend in advertising.
•Significant improvements in print manufacturing efficiency, time-efficient production, and enhanced focus on supply chain management, such as better demand forecasting, have reduced the print market's overall waste. Technological advancements favoring digital printing have enabled waste minimization, maintaining high print quality.
•The advanced technology of digital printing includes mild solvents and less-harmful chemicals than the ones used in conventional printing technologies, like solid ink printing and offset printing. Hence, the demand for digital printing solutions is growing in the printed electronics market, increasing the focus on green printing and cost-effective production.
•Commercial printing is witnessing transitional and structural changes as a significant application, as the immediate transition from conventional methods of print to digital is challenging. Since it is still a niche method requiring print of shorter/customized batches, the printing cost is expected to take a toll.
However, the cost factor remains a big hurdle. Additionally, high-priced investment restrains the overall market growth of the digital printing industry. These costs included the purchase price, support costs, installation fees (if applicable), maintenance, and the price of ink and other consumables.
Inkjet printing
